A successful product launch
When the market research company Millward Brown launched a new crossmedia research solution worldwide. They asked for our help with setting it up and training the local teams.
Working closely with the product director, we created and designed:
- A sales pack with case studies and advice on how to sell this new product
- ‘How to’ handbook explaining how best manage a project.
- Questionnaire templates
- A database of cases to analyse and compare results
- Dedicated intranet pages
The launch was very successful with projects sold in 8 countries and €5M+ business won in the first 9 months.
What our client says
PHI STRATEGY helped us position and implement our new solution. Organised, professional, they delivered an excellent product on time.
Sue Elms EVP Global Media and Digital Practice, Millward Brown