Do you spend too much time fixing misunderstandings with your customers instead of growing your business?
Does your website use a lot of jargon and confuse your potential customers? Do your teams struggle to explain what you sell and what you stand for?
Most businesses have great products but they speak their own language and wonder why no one gets them and their sales are so poor.
Is that you?
What you want is to sell the right product to the right client, because selling the wrong product to a client cost too much money.
When was the last time you trained your teams to ensure they understand your portfolio of products and your tone of voice?
We can help you free your time by building stronger relationships with your customers and between your teams. Working 1:1 or in group we will help them understand your customers point of view, the challenge they face so that they can connect with them effectively.
We will work with key people in your organisation to
- Help them understand your brand values and how your products make a difference to your customer’s life
- Ensure that every employee understand that it's all about the individual they are talking to and not only about the product
- Train your teams to speak your clients' language - not theirs.
- Understand and respect cultural sensitivities
- Improve internal communication
What our clients say
Thank you so so much. Your help in getting the message right was key to our success.
The clarity of the information presented in our posters and the quality of our arguments were underlined by our visitors. They were also surprised by the diversity of our expertise and the methods we proposed.
Sandrine Guilleminot Director of Biostatistic Department, Servier
I had the pleasure to work with Benedicte. She was responsible for implementing our solutions and give support to the group. Always available to offer support, she made my job a lot easier. She understand clients and colleagues' needs.
Francisco Pereira Head of Research, Carat